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This web site had the following in the homepage, "111 East Palmetto Park Rd, Boca Raton Florida." We noticed that the web page stated " Serendipity High Fashion Consignment Boutique." It also said " See the Channel 7 news story. Bull; Click Here . Shop and Consign for 22 years we do it best. Serendipity is a well established full service consignment boutique in Boca Raton FL that offers authentic. Pre-loved luxury handbags, jewelry, designer shoes and accessories. We regret to say that we can no longer. Accept designer clothing for consignment since we are now specializing in handbags and accessories." The header had Serendipity as the highest ranking optimized keyword. It is followed by Consignment, Boca Raton, and Handbags which isn't as ranked as highly as Serendipity. The next words consignmentboca.com uses is Bags. Louis Vuitton was included and could not be understood by search parsers.